Spend caps that do not bend
I won't spend more than $75 without telling you, and never more than $300 without your approval.
416 founders on the waitlist
The tools Theo already runs for you
Theo does the work a founding team would do in a quarter, then keeps doing it every day after.
Ten minutes of questions while he researches your market live.
Tell Theo about your business.
Ten minutes of questions while he researches your market live.
He researches while you talk.
Theo reads your market live, then asks sharper questions because of what he found.

Ten minutes, not ten forms.
Eight to twelve questions about what you sell, who buys it, and how much rope he gets.

One card, every assumption labelled, changed with a sentence.
Approve the plan, not the paperwork.
One card, every assumption labelled, changed with a sentence.
Every line is sourced.
Each row says whether you told him, he inferred it, or he picked a sensible default for you to check.

Change anything before it runs.
Edit the spec or talk it through. Nothing gets built until you hit go.

Or say it out loud: start smaller and raise it once something works.
Brand, site, products, payments and content, while you make coffee.
It builds the whole thing.
Brand, site, products, payments and content, while you make coffee.
Every part of the business gets a workspace, with Theo at work inside it.
Then it runs it. You can watch.
Every part of the business gets a workspace, with Theo at work inside it.
The only meeting your business needs, and you are the only one in it.
Fifteen minutes, five real decisions.
The only meeting your business needs, and you are the only one in it.
Every bet carries a number.
Theo writes down what he expects to happen before he acts, then grades himself on Sunday.

Autonomy is earned, not set.
He gets more rope where he has been right, and loses it the moment he is not.

Then it gets graded. Theo earns more rope only where he has been right.

Theo works inside lines you draw. Money, anything public, refunds and your data each have a rule he will not cross without you.
Theo checks your rules before every move.
I won't spend more than $75 without telling you, and never more than $300 without your approval.
Public posts, pricing changes and refunds over $50 sit in your approvals queue until you say go.
Every strategy carries a version history. Roll it back to last week in one click.
Customer information, finances and content never leave your business. Only the patterns travel.

Pricing lands at launch. Waitlist founders get founder pricing for life.

Built for founders who would rather run the business than run the busywork.
Leave your email and I will save you a seat in the first group of founders.
416 founders on the waitlist