NEWBacked by ElevenLabs Grants. Meet the OS for autonomous businesses.
Your business finally runs itself

Meet Theo, the AI co-founder running your business 24/7

416 founders on the waitlist

The tools Theo already runs for you

41 minfrom first sentence to a live business
$0in agency retainers
  • Shopify
  • Stripe
  • Meta Ads
  • Klaviyo
  • Gorgias
  • Google Ads
  • Mailchimp
  • Instagram
  • Notion
  • Slack
How it works

Ten minutes of questions. Then a business that builds itself, runs itself, and brings you five real decisions a week.

Theo does the work a founding team would do in a quarter, then keeps doing it every day after.

Tell Theo about your business.

Ten minutes of questions while he researches your market live.

He researches while you talk.

Theo reads your market live, then asks sharper questions because of what he found.

Wild Wick Candles/ Research
Reading now3 sources
  • Candle Market Report 2026marketwatch.report
  • Small batch sellers threadreddit.com
  • Soy Wax Supply Indexsupplyindex.co

Ten minutes, not ten forms.

Eight to twelve questions about what you sell, who buys it, and how much rope he gets.

What do you make?
How is it made?
Who buys it today?
Where do they find you?
What does one cost you?
What do you charge?
Who else sells this?
How should you sound?
What can you spend?
What is a good month?
What stays yours alone?
When can I act alone?

Approve the plan, not the paperwork.

One card, every assumption labelled, changed with a sentence.

Every line is sourced.

Each row says whether you told him, he inferred it, or he picked a sensible default for you to check.

What you sellHand poured soy candlesYou told me this
Who buysGift shoppers, 28 to 45I inferred this
Ad budget$400 a monthA sensible default

Change anything before it runs.

Edit the spec or talk it through. Nothing gets built until you hit go.

Wild Wick Candles/ Business spec
Editing one rowNothing built yet
Monthly ad budget$250

Or say it out loud: start smaller and raise it once something works.

Run itTalk it through

It builds the whole thing.

Brand, site, products, payments and content, while you make coffee.

Then it runs it. You can watch.

Every part of the business gets a workspace, with Theo at work inside it.

Fifteen minutes, five real decisions.

The only meeting your business needs, and you are the only one in it.

Every bet carries a number.

Theo writes down what he expects to happen before he acts, then grades himself on Sunday.

Wild Wick Candles/ Forecasts
Predicted against actual86% calibrated
W1
W2
W3
W4
PredictedActual orders

Autonomy is earned, not set.

He gets more rope where he has been right, and loses it the moment he is not.

Theo
SocialActs alone
ContentActs alone
Ad spendUp to $50
RefundsAsks first
EmailActs alone
PricingAsks first
InventoryActs alone
SupportActs alone
PayoutsAsks first
ReviewsActs alone
WholesaleAsks first
ReturnsUp to $30
Powered by Theo

Every plan comes with a prediction.

Then it gets graded. Theo earns more rope only where he has been right.

Business typesIllustrative. OpenCrew is in private beta.

Pick a business.
See what Theo did
on Tuesday.

Theo is on shiftDay handled

A Tuesday ata candle studio

  1. 7:12 AMReordered wax before the bestseller ran out of stock.
  2. 11:40 AMCleared 14 support emails. Held one $60 refund for you.
  3. 2:43 PMMoved $40 of ad spend onto the listing that was selling.
38 things handled1 waiting on you
Getting started

Live in an hour. Smarter every week after.

Integrations

Theo works the tools you already use.

Guardrails

It cannot run away
with your business.

Theo works inside lines you draw. Money, anything public, refunds and your data each have a rule he will not cross without you.

Theo checks your rules before every move.

  • Tell me past $75 of spend
  • Ask before anything public
  • Refunds over $50 need me
Ad spend this week$82 of $300
$75 Tell you$300 Ask you
Told you: $82 on Meta $340 campaign waits for you

Spend caps that do not bend

I won't spend more than $75 without telling you, and never more than $300 without your approval.

  • Instagram launch postWaiting You said go
  • Price, $38 to $42Waiting
  • Refund $60 to SarahWaiting

Big moves wait for you

Public posts, pricing changes and refunds over $50 sit in your approvals queue until you say go.

Strategy history
Mar 3Mar 10Mar 17Today
Running: push the new fig candle Back on last week's plan

Undo anything

Every strategy carries a version history. Roll it back to last week in one click.

Your business
CustomersFinancesContent
Pattern only: gift buyers order Sundays

Your data stays yours

Customer information, finances and content never leave your business. Only the patterns travel.

FAQ

Questions founders
ask us first.

Pricing lands at launch. Waitlist founders get founder pricing for life.

Talk to Theo

Ready to watch your business run itself?

Built for founders who would rather run the business than run the busywork.

  1. 01You get an inviteFounders join in small groups, in the order they signed up.
  2. 02Ten minutes with TheoTell him what you sell and who buys it. He drafts the plan.
  3. 03Live within the hourApprove it, and he builds the business and starts running it.
TheoHere now

Leave your email and I will save you a seat in the first group of founders.

416 founders on the waitlist